SEO is an efficient way of attracting users to your online outlets if you use it correctly, and these SEO trends have continued to evolve, and it can be a struggle to keep up with the new updates. It is worth the time and effort; however: Some 70 to 80% of users rely only on organic outcomes and disregard paid listings. In addition, about 28% of these searches turn to purchase. In this article we have jotted down some of the most important SEO Trends of the year 2021 that you must look out for.
Good SEO practices demand a great deal of attention for many metrics, including traffic, backlinks, and user engagement. Our guide provides you with information on some of the most critical and prompt SEO Trends for 2021 so that you can plan your search engine position accordingly.
Top 8 SEO trends of 2021
1. Artificial Intelligence (AI) Can Play a Bigger Role in SEO
People’s interactions with online content are evolving as a result of artificial intelligence (AI). It’s worth mentioning Google’s AI algorithm in particular. The algorithm, known as RankBrain, was first unveiled a few years ago and played an important role in Google’s ranking factors for search engine results pages (SERPs) results.
“All different signals rely on observations and experience made by people who work in the search of knowledge, but no learning exists.” This suggests that RankBrain will continue to improve over time, making AI a key factor of SEO trends to keep an eye on.
2. Page experience and Core web Vitals
According to Google’s announcement last year, page experience and Core Web Vitals will be ranking criteria for Google’s algorithm as early as May 2021. If you’re inexperienced with all these, the Google Search Central Blog is a great place to start. To put it another way, Google will now use site speed as a ranking metric. Therefore good page experience must be one of the most important SEO Trends to look out for.
One of Google’s top SEOs, John Mueller, recently stated that all three Core Web Vitals thresholds must be met in order to qualify for the ranking signal boost. Later, Mueller noted that Google could display badges in the SERP for faster sites.
3. Voice Search will Improve Search Queries
Voice search technology has come a long way, introducing technologies like Google Assistant, Apple’s Siri, and Amazon’s Alexa. This is one of the most effective SEO Trends of 2021. Technology has grown in popularity as it has improved. In reality, by 2022, 55% of households are expected to have an intelligent speaker.
Consider your keywords while optimizing for voice search. Recognizing longer phrases that are often used in daily speech with more natural-sounding phrases always works best in voice searches. People appear to abbreviate when typing. For instance, rather than saying, “What are the new SEO trends for 2021?” the user can now search for, “latest SEO trends.”
4. Content Depth
Users of Google need to see that you know more about your niche. If a user searches for artificial intelligence information, they do not want to sail to several places for information. Take a look at how Built-In presents its own AI content: An ideal informational blog layout is to have one page with all of the content available, as well as links to related content.
In the world of SEO trends, short content isn’t enough. Demonstrate to your users that you are the expert in your profession. The results would be felt by returning users, Google, and your organic rankings.
5. Mobile-Friendly Search Rankings Will create an Impact on SEO
In 2019, Google released its mobile-first indexing, which means that the search engine mainly looks at the mobile version of a website and takes this into account as its “primary” rather than the desktop version. This move makes sense, as, by 2025, almost 73% of internet users can only access the network via mobile devices. Check how good the free Google Mobile-Friendly Test is for your mobile website. You must note that mobile-friendly websites are one of the most preferred SEO Trends of 2021.
You must make sure that Google will scroll the URLs in a user-friendly manner to ensure that there isn’t a ‘disallow order’ in effect. Also, please be careful that Googlebot will not load any user interactions, such as clicking or swiping. This so-called lazy-laden content has to be seen by Google and confined within the SEO trends. Finally, make sure that on desktop and mobile websites, you use the same meta robot tags.
ALSO READ: Best SEO Tips to Drive Organic Traffic
6. Internal Linking
Internal links are essential to help both your users and Google find the pages that are important for you. Although Google can use XML sitemaps to find all URLs on your site (if properly configured), users are not using them and thus have to navigate page by page.
If you have a lot of content or thousands of searched product pages, it could be difficult. Nevertheless, with a simple hierarchy of sites allowing users to slide easily from one page to the next, both Google and users can find vital, fresh, and modified content. Internal linking is one of the most influential SEO Trends that you must be aware of.
7. Image optimization will play a bigger search role
The search for visual images has continued for a long time. Usually, people could just look at pictures. In the future people will buy goods with photos, get details and more in the future. Therefore image optimization is one of the great SEO Trends that one must implement on their website. Google has long demanded that images be correctly marked and optimized, and it makes sense that this is in its long-term strategy.
Take care of pictures on your website if they are not configured. Use high-quality, appropriate photos, and make sure you customize the name of the file, mark the picture file to match the content of the page. Use alt tags that are used by crawlers to grade pictures. Finally, put pictures on your map where you can crawl even better.
8. Local Search
Local SEO has typically helped retailers push more traffic in their own right. However, over the years, local SEO has developed rapidly. Only recently, Google began searching for more local news, and this will help in enhancing the SEO trends to a new level.
Every day featured snippets and null click searches become more common. Most non-click searches are local searches showing the SERP results in what is referred to as a ‘local pack.’ Even if you have no place, we actually recommend you to make and update your Google’s My Business account.
As seen in the above list, there will be a huge impact on SEO trends. The time has long gone by merely optimizing keywords and meta descriptions. You have to think about everything from voice control to video SEO with trends in SEO. The metrics change constantly, and remain the top of your rankings is important. You will obtain the details you need to lead a smart SEO strategy from the right SEO tools. So research about these SEO Trends and optimize your website accordingly to reach out to larger audiences and grow your website.